Download e-book 10 Social Media Sites and Why Your Business Needs Them

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Twitter is a popular microblogging social media platform in the West. There are countless ways to use Twitter for business. The social media site is a great place to grow an online following. You can also use the social media site for customer relations, advertising, and more. There are also dedicated business tools like Twitter analytics. LinkedIn is the best social media site for business-to-business marketing. To that end, 92 percent of B2B marketers prefer to use the platform over all others and a whopping 80 percent of B2B social media marketing leads come from LinkedIn.

Plus, you can use LinkedIn advertising to reach your target audience.


  • Social Networking Definition.
  • Want a sample campaign for your business?.
  • Benefits of social media for brand building.

This social media site is a great place to network and develop your personal brand. Snapchat is a multimedia messaging social media site. The premise is simple: Instead of sending text messages, users communicate via video snippets. Snapchat also provides tons of tools to customize your video messages, such as emojis , stickers, filters, and the draw tool. This social media platform also created the Stories medium, which has since spread to Facebook Stories and Instagram Stories.

There are also plenty of ways to use Snapchat for business. Many great brands on Snapchat have used the social media site to grow their following and increase sales.

The complete guide to social media for small business

With more than one billion unique users worldwide , Viber is another messaging social media site similar to WhatsApp and Messenger. It allows users to interact via messages, multimedia, calls, and more. Although it has fewer users than WhatsApp and Messenger, you may want to consider Viber because it provides an extensive range of tools to grow your business. These include Viber ads, in-app ecommerce, promoted stickers, coupon codes and more. Pinterest is a social media site that acts as a digital pinboard.

You can use these virtual pinboards to curate content in many different formats, such as images, links, GIFs, and videos. You can also create your own pins to share.

The value of social media for small businesses

As a result, Pinterest is where people go to discover new things and be inspired. Like the other social media sites on this list, there are plenty of ways that you can use Pinterest for business — and not just Pinterest ads.

According to Pinterest, 78 percent of users say that brand content on Pinterest is useful. So this is a great social media platform to include in your content marketing strategy. Discord is a social media site designed for video gaming communities. It allows gamers to form communities and interact with each other while playing online video games.

This social media platform encrypts all messages, chats, groups, calls, and media. This means that if any communication is intercepted, it will need to be deciphered before it can be understood. Regardless, the service has more than million users, and so businesses might want to consider using the platform to create chatbots, provide customer support, and broadcast messages to subscribers. Most articles on Medium are free to read, however, some content is kept behind a paywall. Writers and publishers can choose to lock their posts behind the paywall and get paid when users read and engage with their posts.

In other words, Medium can be a great hobby that makes money. However, most businesses make their articles freely available on Medium in order to increase exposure and drive traffic to their websites. The advice from most experts is to join four of the most popular, and choosing the right ones comes down to your audience and where they are and your goals. Here's some information to help guide you:. Being active on social media has a number of benefits for business, and there are many things you can accomplish with your social presence, such as performing customer service, engaging customers, generating leads, expanding your audience, driving sales, increasing web traffic, gaining valuable insights and feedback, and much more.

But in order to achieve these with any measure of success, you must have a goal in mind that you can work toward because you'll need to create a strategy to get there. Once you know what you want to achieve, you have to come up with a plan to help you get there.

Start by designating the person or people who will be part of the social media team, and break up their roles and responsibilities clearly so everybody knows what's expected and when. The content calendar is a big part of your strategy because it should lay out:.

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Why Social Media Is Important for Business Marketing - Marketing Insider Group

Knowing your audience is critical when it comes to finding success with social media engagement because the interests and needs of your audience will determine the type of content you should be sharing and the way you engage your followers. For instance, if you were a coffee roastery, your target audience might be interested in recipes for fancy coffee drinks, brewing tips and techniques, and other Java-related articles. Some of the important things you should know about your audience include age, location, gender, goals, likes, needs, behaviors, challenges, and pain points.

Be a part of the modern web culture. Have your brand represented to be a part of the community. It may seem chaotic, but there are a lot of conversations to be had if you know where to look. Users are much more likely to respond and buy brands that make them feel special. Think about your demographic, if your targets include women, food, crafts or fashion, Pinterest is for you. Pinterest can also be a major traffic driver and congregate of hobby-specific communities including design, photography, and other visually appealing hobbies.

If you want to bring more talent and leads to your business, be active on LinkedIn, start and participate in relevant groups and optimize your profile. WordPress is the highest ranked blogging platform on Google including Blogger and Tumblr Blogging is one of the most important drivers of traffic and foundations of SEO. Think about how a blog and a WordPress blog specifically can help your business or brand. Make it count. Find any of these stats especially interesting?