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Organize your email groups. Not all your readers will fit into the same neat category. Identify subgroups and share information that is pertinent to that particular group. With that much weight placed on just a few words, getting them right is essential. Include a call to action at the end of your posts. Revamp your about page. Despite being one of the most visited pages on your entire site, About pages are often the most underdeveloped and under-utilized.

BRoP interview: Beth Barany

Make it easy to share. There are many WordPress plugins available that make this a snap. Be everywhere. Or at least be wherever your ideal readers are.

Search yourself. Do a Google search on yourself, your books, and your brand to see what other people are seeing when they do a similar search. Are you surprised or embarrassed by what you found?

Get more helpful free book marketing information in the “Build Book Buzz” e-mail newsletter.

Engage with your fans. Roll out the read carpet for your first subscribers and commenters.

Often these early supporters become your biggest and most loyal fans. Communicate regularly via email and respond promptly to comments, feedback and requests. Create some link love. People love the sound of their own name, and they are especially partial to being mentioned or quoted online.

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Add value. People will notice when you consistently add value to their experience. Create a list of 20 popular sites that accept guest posts. Find out their guest post guidelines and research some of their recent and most popular articles. Pitch a guest post. More tips? Be helpful. Share useful links and answer questions on social media. Become a resource.

Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers by Beth Barany

Ask your readers what they are struggling with and provide answers if you can. Share your experiences, failures, and success in a way that can help people find a shorter path to the outcome they seek. Invest in yourself. Find courses, books, conferences and people that can aid in your learning and success. Also invest in tools and resources that will simplify your business and writing processes while increasing your credibility and professionalism.

Book Promotion & Marketing: Twitter for Authors

Start with local, free speaking opportunities and then move up as you gain experience and visibility. Interview other authors and influencers. Understand the basics of SEO. Try PicMonkey for photo editing. Update your profiles. Go through all your social media profiles and ensure they are up to date. Make sure your photo, bio, links and brand elements are current and close any accounts that you are no longer active on. Sign up for Google Authorship. Follow this tutorial by Andy Crestodina over at Kissmetrics to get set up. Develop backlinks. Backlinks are the incoming links to your website or webpage.

The number and quality of backlinks is one of the most important factors to determining your websites search engine ranking, popularity and importance. Host guest bloggers. A great way to build your network and increase value to your readers is to allow quality guest posts from other authors or bloggers who can add new insights, personal experience or additional expertise to your topic.

Submit an article to an offline publication. Research magazines, newspapers, journals, industry newsletters, etc. Update your subscribers when you publish a new post. Tweet a link to your new blog post. Make sure your Twitter followers get an update of any new articles. An easy way to do this is to test your social share buttons and experience what your readers will see when they share the post with their followers. You can also check your Click to Tweet quotes to make sure they are working properly, as well.

Set up your YouTube channel.

The Ultimate Social Media Guide for Writers

Even the shy writer can find ways to overcome their reserve with stats like that! To learn how to set up your YouTube channel try this video tutorial. Go video. Create a book trailer or 5 minute behind-the-scenes video. Upload it to your fancy new YouTube channel! Hold an event. A book launch, giveaway, or contest; create an environment that builds buzz, pulls people in, and gets your audience interacting. Be interviewed. Accept any and all offers to be interviewed for a blog, podcast, TV show, or radio. Develop friendships. Network with like-minded individuals. Be friendly and available.

Make it easy to contact you and reply promptly to anyone reaching out. Start a conversation to learn about the other person, not to promote your own agenda. Start a podcast. Capitalize on images. Like your headline, your blog post image is an extremely powerful tool. Pitch yourself to local media. Offer to be interviewed, provide a quote, contribute an excerpt from your work, offer to be a source—in short, be available, dependable and helpful.

Go to a conference. Create a media kit. Check your links. Do your social media and sharing buttons still work? Check and fix any broken links or non-functioning share buttons to increase user experience and ensure that your site is perceived as credible and up-to-date. Poll your readers. Why guess what your audience wants, when you can ask them? Email your subscribers and ask them what they are struggling with or use free, online survey software like Survey Monkey or Typeform to poll your readers.

Keep a journal or swipe file. Ideas and inspiration can come from anywhere, so when you see something that can benefit your readers, twigs an emotion or a thought, or points to an avenue that needs pursuing, save it for future reference. Share freely. Excerpts, a reading, a short story, the first novel in a series, free giveaways, how-to blog articles, curated resources—be creative and share what you can. Make your email signature work for you.


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